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Marketing Consultants

Our marketing team serves as the first point of contact with members, collaborating with subject matter experts across TASB to meet your risk management needs.

Our marketing team is strategically positioned across the state to deliver personal services to members year-round. The team serves as the first point of contact with members, collaborating with subject matter experts across TASB to meet your risk management needs.

Marketing Consultant
Jackie Arriola Spencer

About Jackie

Jacqueline (Jackie) Arriola Spencer joined TASB Risk Management Services as a marketing consultant in May 2019. She came to the Fund after working as a sales and marketing representative in the TASB Business Services division for six years.

Counties served:

Bastrop, Blanco, Brazos, Brown, Burleson, Burnet, Caldwell, Coleman, Colorado, Fayette, Gonzalez, Guadalupe, Gillespie, Hays, Kerr, Lee, Llano, Mason, McCulloch, Milam, Robertson, San Saba, Travis, Washington, and Williamson, plus Dripping Springs ISD

Rosa Brown territory map
Marketing Consultant
Rosa Brown

About Rosa

Rosa Brown is a senior marketing consultant with an extensive background in the property/casualty insurance field and has been at TASB since 2000. Brown previously worked as a school district employee with experience in finance. 

Counties served:

Angelina, Brazoria, Chambers, Fort Bend, Galveston, Grimes, Hardin, Harris, Houston, Jasper, Jefferson, Leon, Liberty, Madison, Matagorda, Montgomery, Newton, Orange, Polk, Sabine, San Augustine, San Jacinto, Trinity, Tyler, Walker, Waller, and Wharton, plus Brazos ISD.

Heide Gaden territory map
Marketing Consultant
Heide Gaden

About Heide

Heide Gaden joined TASB in April 2011 as a marketing consultant. She began her insurance career in 1988, and has an extensive background in risk management, employee benefits, and supplemental insurance.

Counties served:

Anderson, Angelina, Bell, Bosque, Cherokee, Coryell, Falls, Freestone, Gregg, Hamilton, Harrison, Henderson, Hill, Lampasas, McLennan, Mills, Nacogdoches, Navarro, Panola, Rusk, San Augustine, Shelby, Van Zandt

Jennifer Jones territory map
Marketing Consultant
Jennifer Jones

About Jennifer

Jennifer Jones is a senior marketing consultant who joined TASB in March 2010. She began her career in claims and insurance in 1991, having worked as a risk manager in both the retail and hospitality sectors. In 2007, she served as president of the Dallas Fort Worth Risk & Insurance Management Society. 

Counties served:

Bowie, Camp, Cass, Collin, Dallas, Delta, Ellis, Fannin, Franklin, Grayson, Hopkins, Hunt, Kaufman, Lamar, Marion, Morris, Rains, Red River, Rockwall, Titus, Woods, and Upshur

Betsi Morton territory map
Marketing Consultant
Betsi Morton

About Betsi

Betsi Morton is a marketing consultant who joined TASB in 2024. Prior to coming to TASB, she spent seven years as risk and contracts manager for Wichita Falls ISD. She earned her Certified Texas School Business Official certification from TASBO and her Certified School Risk Manager designation from the National Alliance.

Counties served:

Archer, Baylor, Callahan, Clay, Comanche, Cooke, Denton, Eastland, Erath, Foard, Hardeman, Haskell, Hood, Jack, Johnson, Jones, Knox, Montague, Palo Pinto, Parker, Shackelford, Somervell, Stephens, Tarrant, Throckmorton, Wichita, Wilbarger, Wise, and Young

Marketing Consultant
Brian Patterson

About Brian

Brian Patterson is a marketing consultant who joined TASB in 2024. He brings 30 years' experience as a public school administrator to his role, including the past 10 years as a superintendent.

Counties served:

Andrews, Borden, Brewster, Coke, Concho, Crane, Crockett, Culberson, Dawson, Ector, Edwards, El Paso, Fisher, Gaines, Glasscock, Haskell, Howard, Hudspeth, Irion, Jeff Davis, Jones, Loving, Kimble, Martin, Menard, Midland, Mitchell, Nolan, Pecos, Presidio, Reagan, Reeves, Runnels, Schleicher, Sterling, Sutton, Taylor, Terrell, Tom Green, Upton, Val Verde, Ward, and Winkler

Adrian Pena territory map
Marketing Consultant
Adrian Peña

About Adrian

Adrian Peña is a senior marketing consultant who joined TASB in 2004. Prior to coming to TASB, he spent nine years in the dispute resolution arena handling benefit review conferences and benefit contested case hearings before the Texas Department of Insurance, Division of Workers’ Compensation. He is licensed in Texas as a multi-line claims adjuster and is a Certified School Risk Manager.

Counties served:

Aransas, Atascosa, Bandera, Bee, Bexar, Brooks, Calhoun, Comal, Cameron, Dewitt, Dimmit, Duval, Frio, Goliad, Hidalgo, Jackson, Jim Hogg, Jim Wells, Karnes, Kendall, Kenedy, Kinney, Kleberg, La Salle, Lavaca, Live Oak, Maverick, McMulllen, Medina, Nueces, Real, Refugio, San Patricio, Starr, Uvalde, Victoria, Webb, Willacy, Wilson, Zapata, and Zavala

Elizabeth York territory map
Marketing Consultant
Elizabeth York

About Elizabeth

Elizabeth York joined TASB in 2000 and is a Certified School Risk Manager. She began her career in the insurance industry in 1996 working with life, health, annuities, and long-term care insurance. York is a former member of the Board of Trustees at Lubbock-Cooper ISD.

Counties served:

Armstrong, Bailey, Briscoe, Carson, Castro, Childress, Cochran, Collingsworth, Cottle, Crosby, Dallam, Deaf Smith, Dickens, Donley, Fisher, Floyd, Garza, Gray, Hale, Hall, Hansford, Hartley, Hemphill, Hockley, Hutchinson, Kent, King, Lamb, Lipscomb, Lubbock, Lynn, Moore, Motley, Ochiltree, Oldham, Parmer, Potter, Randall, Roberts, Sherman, Stonewall, Swisher, Terry, Wheeler, and Yoakum